The Certified Professional in Guest Experience (CPGE™) program is a certification program aimed at empowering professionals and businesses with skills to turn customers into guests. The focus is on eliciting positive emotions, crafting memorable moments, and building connections to attract and retain customers by encouraging positive brand association and loyalty. The CPGE™ involves a carefully designed curriculum that teaches strategies for surpassing customer expectations, improving communication, nurturing trust, and promoting a compassionate approach to service.
The concepts of the CPGE™ revolve around transforming customer interactions into meaningful guest experiences, thereby empowering both professionals and businesses to excel in service delivery. By embracing these core strategies, service providers can seamlessly turn customers into valued guests.